Job Description

Join to apply for the Digital Marketing Manager role at YMCA of Greater Des Moines .

YMCA of Greater Des Moines provided pay range

This range is provided by YMCA of Greater Des Moines. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$50,400.00/yr - $55,000.00/yr

POSITION SUMMARY

This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. This position is responsible for the development and execution of the YMCAs digital marketing campaigns in alignment with the Associations strategic goals; building an engaged social media community; and managing the YMCAs website and other digital properties.

ESSENTIAL FUNCTIONS

1. Develop, coordinate and implement plans and tactics for digital marketing and communications in alignment with the Associations strategic goals.
2. Manage the organizations websites, mobile app and other digital properties, including content management and functionality; serve as liaison to and direct the work of service providers.
3. Collaborate with Association Membership Director to market YMCA membership and programs to members and potential members.
4. Conceptualize, plan, implement and manage Association social media campaigns and platforms, creating an engaged online community.
5. Provide direction and assistance to YMCA branch executives and program directors in the development and execution of social media strategy and content.
6. Curate content, write, design, produce, and publish YMCA electronic communications including email newsletters, short videos, and digital campaigns.
7. Work with staff to find and write stories of impact, report current news, and gain an in-depth knowledge about programs, activities, and human interest stories in the organization.
8. Track and analyze digital metrics to report on and make recommendations for improvements.
9. Maintain current and relevant knowledge on digital marketing tools the organization uses regularly.
10. Maintain an awareness and knowledge of monitoring trends and technology development, including new options and capabilities that may have the potential of moving the organizations digital communication efforts forward.
11. Develop training for Association and branch staff on the use of digital platforms and best practices for content and posting.
12. Organize and maintain an online library of digital resources (photos, video, logos, etc.) for use by Association and branch staff.
13. Attends department, branch, and association meetings as required.
14. Demonstrates and supports the objectives of the organization as embodied in the mission statement and values.
15. Perform additional duties as required.

QUALIFICATIONS

1. Bachelors degree in Marketing, Communication, a related field, or equivalent work experience.
2. Minimum of three years of direct experience in marketing, advertising, or online marketing.
3. Advanced skills and experience with social media and digital platforms (especially Facebook, Instagram, LinkedIn, TikTok and YouTube), web content management systems, and email marketing programs.
4. Proficient in use of Google Workspace or Microsoft Office.
5. Experience in Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and video editing programs would be considered a plus.
6. Strong copywriting and editing skills and experience; proficient in AP style.
7. In-depth knowledge of the digital marketplace, including trends in digital advertising, social media and digital metrics.
8. Proven experience in the delivery of integrated digital campaigns.
9. Photography and videography experience.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Non-profit Organizations

Job Tags

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